Evolving in the Universe of Monte-Carlo I am passionate about the elegant way of life. Confident that elegance can be found everywhere, I invite you on a journey of unique life experiences.


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Specializing in high-end luxury niche market over the past few years, my passion for photography and cinema led to the creation of my digital lifestyle magazine, which launched late-2014.

Through this media, I am able to express my creativity and showcase a wide range of lifestyle stories where you will discover themes such as elegance, attitude, fashion tips for gentlemen, prestige, VIP & Philanthropic events.

Each story is an occasion for me to produce unique visual universes, up to the highest of standards, ensuring maximum targeted and global reach.

To inspire you is my ultimate desire, tom claeren signature


The ultimate gateway into the Monte-Carlo experience: unique lifestyle, glamorous events and the most exquisite travels, all accompanied by the latest trends and fashion.

I’ve turned my visions into high-quality material, through short films and photo shootings accompanied by narrative-inspired stories.

Visit my digital lifestyle magazine


We share and understand our partners’ values and legacies, working together to establish strong, long-term collaborations.

Brooks Brothers, established 1818, is a global purveyor of the American style. The brand has the distinction of outfitting of 39 out 0f 44 Presidents of the United States.

The Yacht Club de Monaco store represents an elegant resort concept while keeping with the tradition of the brand. The store showcases the men’s, women’s, boys and girls collections along with the iconic Brooks Brothers classics such as the Navy Blazer, non-iron polo button down shirts, silk ties, polo’s and cotton chinos.

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Louis-Ulysse Chopard founded his own workshop in 1860 in Sonvillier. Since 1963 Chopard is owned by the Scheufele family. Internationally renowned for its watch and jewellery creations, Chopard has built its reputation on iconic collections such as “Happy Diamonds”, “Happy Sport” and “Mille Miglia”. The firm is also highly recognized for its High Jewellery creations and fine watchmaking. Chopard is a faithful partner of the Cannes International Film Festival and legendary classic car events, such as the Mille Miglia in Italy and the Grand Prix de Monaco Historique.

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Monte-Carlo Société des Bains de Mer delivers a unique experience combining luxury, well- being or gastronomy and offers to its customers a world-unique resort: 4 casinos, including the only and foremost Casino de Monte-Carlo, 4 hotels (Hôtel de Paris, Hôtel Hermitage, Monte-Carlo Beach, Monte-Carlo Bay Hotel & Resort), and 33 restaurants.

Monte-Carlo Société des Bains de Mer is a hub of night-life, with an amazing choice of bars and concert rooms. The Group, which is a talent scout and committed supporter of artistic creation, programs musical events with daring artistic choices at the Sporting Summer Festival, at the Monte-Carlo Jazz Festival, at La Rascasse or at the Buddha Bar. Its Jimmy’z disco has been one of the most famous in Europe for over 40 years.

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Vertu aim is simple: to create the extraordinary.

Through the lifestyle services, it’s your passport to an exclusive world. And to guarantee every Vertu meets uncompromising standards and customer’s high expectations, each blends a unique trilogy of craftsmanship, performance and services.

Every Vertu is handmade by a single craftsman in England. Vertu uses the most exceptional materials, each carefully selected not just for their stunning appearance but for their exceptional strength. Each process and function of a Vertu phone has been developed to meet the very highest benchmarks of power, reliability and performance.

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The Society Club boutique is situated in ‘Le Metropole’ near the famous Casino of Monte Carlo in the heart of Monaco. Celebrating its 25 years, Society club has became a must in men’s fashion in Monaco thanks to the passion and the taste of his creator Dennis Zegerius.

Designed as a luxurious dressing room, Society Club offers a premium personalized shopping experience. With a selection of brands like Lanvin, Yves St Laurent, Dolce Gabbana, Maison Martin Margiela, Tom Ford or Rick Owens, Society Club has became a reference showing avant-gardism and elegance.

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Tom Claeren

Founder & Creative Director
The decision to build this Digital Lifestyle Magazine comes as a natural and exciting move, after having compiled a great team of collaborators that you’ll learn more about here. On top of our core team, we hire the necessary talents (assistants, hair stylists, make-up artists) to make any production a professional one.

As a Producer, Creative Director and Actor, I wouldn’t be able to deliver the top-notch realizations I can deliver today without the full support of a skilled team. You cannot stop someone passionate from doing their best; this is why you must be passionate in order to work with me.

Loic Thebaud

Official Photographer

Photographer and creative soul, Loïc is responsible for all visual impacts on the blog. Lights, colors and sharp production are all second nature to this talented photographer.

Loïc’s professional studio will allow us to generate high quality content. Easy going and fun to work with, he is also known for his fine musical taste, which helps when you have to spend a few hours in the studio.

Lane Nieset

Text Editor

Lane Nieset is a journalist and editor from Miami who currently calls Nice, France home.

Lane joined the site as text editor coming in with a background working at some of the best luxury magazines and brands in the U.S., making her eye for detail and savvy way with words a great fit for the blog.

Guillaume Lebon

Website Manager

Guillaume is a web developer based in Nice, France. His digital skills ensure our content is perfectly broadcasted through all of our channels. Webmaster, programming expert and specialist in website creation, Guillaume is fond of innovation and creativity when it comes to drafting and designing his projects.


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